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Advantages
of a Franchise
As with
other businesses and investment opportunities there are advantages and
disadvantages.
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It
is the would be franchise owner’s responsibility to weigh the
advantages of a franchise to the disadvantages and then make the
decision if a franchise is the right option of them.
Franchises
are wonderful, but there are certain factors that need to be considered
and the right franchise needs to be open, especially in a place where
there is a market of that specific franchise opportunity.
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The
advantages of a franchise are:
- Potential customers
are aware of the business name, products and services.
- The franchise company
provides support to the new franchise owner.
- Franchise
normally offers training to the would be franchise owner as well as
staff to ensure that tested procedures are followed so the product will
be the same quality and taste every time.
- Franchisors
will provide sponsored advertising for all outlets including products.
The franchise company will use large, expensive advertising campaigns
such as TV advertising and media marketing.
- Group
and centralised purchasing which will result in better prices for the
franchise, which in the long run will mean more profits.
- There is already an
established customer base which is very important.
The
advantages of a franchise are important, but the disadvantages
are just
as important. If you are considering a franchise, then you might be
interested in comparing a franchise to
starting your own business.
After
taking the advantages and disadvantages into consideration you will be
able to make an informed decision if a franchise opportunity is right
for you.
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